BELLE FOURCHE—From glamorous holiday fashions to casual weekend favorites and western wear fit for the National Finals Rodeo, the Sleigh the Runway fall fashion show featured styles for just about every occasion. The runway at Venue 519 showcased all of the hottest looks and trendy seasonal wear just in time for holiday shopping on the evening of November 5.
For the past couple of years, Pasque Ladies Fashions has hosted a fall fashion show in the store. The inventory was moved from the middle of the store, transforming the storefront into a wide open space that doubled as a fashion runway for the festive, fun event.
This year, Pasque Ladies Fashions owner Michelle Evans teamed up with Belle Flowers + Co. owner Brittany Wilkinson to create an extra special event full of joy and cheer for the holiday season.
The duo provided the public with the opportunity to see new inventory first from two separate downtown Belle Fourche stores and have a chance to buy the clothing presented on the runway. “Brittany and I wanted to pair up together and we have our stocking stuffer bars every year and so we wanted to do something a little different and offer a shopping experience like no other,” explained Evans.
Both stores hauled their inventory to Venue 519 and created two distinct spaces inside the hall. One half of the space was decorated in an elevated Christmas style with Christmas trees in a variety of sizes while featuring a red and gold backdrop. Rows of chairs surrounded a long, thin runway. Special VIP seating was located at the end of the runway.
The other half of the venue was an elegant combination of two very different stores. Racks of clothing and tables of products greeted eager shoppers. Both stores offered unique stocking stuffer bars to provide eventgoers with lower-priced items perfect for gifting over the holidays. “I think we just wanted to combine our different styles, and even though we are both kind of similar, we’re different too. And we work well together, it was wonderful to work with her. I loved it,” shared Evans.
Each store recruited its own models to showcase the latest fall fashions on the runway. Both the models and the crowd had a great time. There was constant cheering and clapping for each gal as she made her way down the catwalk. The crowd was treated to over 40 different looks presented in four separate rounds.
Those strutting down the runway wearing Pasque styles were Pat Main, Juliet Main, Andrea Fayeville, MiKayla Boswell, Brianna Roman, Michelle Watson, Cassie Pannone, Shelisa Davis, Melissa Scofield and Ronda Schmidt.
Showing off fashions for Belle Flowers were Janie McAmis, Kenzie Hennessy, Megan Koens, Jordynn Mutchler, Kailee Gabel and Kelby Zeestraten.
Michaela Horn, executive director of the Belle Fourche Chamber of Commerce, was on the microphone for the event. She introduced each look and let the audience know exactly what they were witnessing. She gave away all of the raffle items and kept the event moving along. At the end of the event, she thanked everyone for coming and officially opened up the shopping area. “This is our last round—pay attention to those brands, pay attention to those looks. And as soon as our models are done … we’re going to open up the boutique,” she said.
Raul Guzman, owner and manager of Rancho Los Agaves, was on hand to make sure everyone had drinks. He served a concoction of vodka, pineapple juice, cranberry juice and Sprite as well as prosecco and sparkling cider. Guests could help themselves to an elaborate setup of finger foods to enjoy while they watched the show.
The event had limited seating with only 54 tickets available for purchase. Swag bags were awaiting guests as they found their chair. Drawings for door prizes took place throughout the evening. The swag bags included special offers from both stores. Belle Flowers + Co. offered $10 off purchases over $75 on Pink Friday, while Pasque Ladies Fashions offered $20 off purchases of $100 or more on Pink Friday, along with free gift bags for the first 20 customers. Pasque also offered $20 off purchases of $100 or more during December.
The turnout was great; everyone was having a good time. “I am over the moon. It was a really good turnout. We’re so thankful for everybody who decided to come and it’s a beautiful venue. And thanks to Michelle for letting us rent it from her,” said Wilkinson. “Hopefully people get all their Christmas shopping done!”
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