By Robbi Longbrake
BELLE FOURCHE—Valentine’s Day is one day out of the year where we can celebrate our love for our significant other and family members, but more recently the day before—Valentine’s Day Eve—has become widely known as Galentine’s Day, a day for celebrating our best gal pals!
This year Belle Flower and Co. and Pasque Ladies Fashions teamed up to hold special evening hours and events to honor the relationships we have with our best friends on February 13. Michelle Evans, Pasque Ladies Fashions, explained, “I was talking with Brittany from Belle Flowers and she goes, I’m doing it! I’m like, You know what? Let’s do it! We do a lot of stuff together and Galentine’s Day just gives us an excuse to be with our girls.”
Each store had its own unique offerings. Belle Flowers had a variety of vendors in store along with free drinks and a 10 percent off discount on shopping. “I just thought it would be a good event for ladies to come and celebrate Galentine’s Day with their girlfriends,” said Brittany Wilkinson, Belle Flowers and Co.
And the gals showed up! “It was crazy, people were here before 5:00 p.m.,” said Wilkinson. Ladies shopped and stood in line to experience the special offerings that included tattoos by Duende Ink, Saldare Permanent Jewelry and therapeutic massages by Kecia Miller Massage Therapy.
Pasque Ladies Fashions also had vendors geared toward pampering the ladies. Michaela Horn with the Belle Fourche Chamber of Commerce dressed as cupid and handed out chocolate candy treats and whipped up drinks for everyone. Mojito mocktails and Cherry Limeade mocktails were on the menu.
Marybeth Runnels of Digits Nail Spa PLLC offered hand massages and specials and Gloriann Ruby offered personalized Valentine’s Day cards. Selfies with your besties while holding a giant Polaroid Valentine’s Day frame rounded out the festivities. The store also offered a 10 percent off discount for any purchases made.
Wilkinson recently returned from the buyer’s market and was excited to share all of her new spring finds with Galentine’s Day participants. “We found new brands that are exclusive to us, so nobody in the zip code can carry those brands. We found a lot of good deals, good brands, and good quality stuff. We’re excited to bring in a bunch of new lines, and that’s pretty much what is displayed right now—most of the new stuff we found down there. We have more coming in soon,” she said.
Evans explained that Pasque will be showing off the new spring styles at their spring fashion show scheduled for March 20, 2025. “March 20th is going to be our spring fashion show, it’s the first day of spring.”
So much is happening for both businesses in the upcoming weeks. “We have events all the time, so just follow us on Facebook,” said Wilkinson.
